Blogue · 5 octobre 2026 · 5 min de lecture

Matterport, 360 tour or video walkthrough: what Montreal listings need

Matterport scan, 360 tour or video walkthrough? How each format works, what each is good at, which listings justify the extra cost, and why a floor plan, photos and a short video cover most Montreal listings.

Brokers often ask the same question: do I need a Matterport scan, a 360 tour, or just a video? The honest answer is that it depends on the property, the buyer and the budget, and that most Montreal listings are well served by something simpler than the most elaborate option. This article compares the three formats neutrally, explains where each one earns its place, and shows what a typical listing really needs.

A note on transparency: Dimension 360 does not sell Matterport-style scans or 3D models. Our offer is built on HDR photos, video, drone, a measured 2D floor plan and virtual enhancements. That is why we try to describe the other formats fairly, as options on the market.

What each format is

A Matterport-style scan is a 3D capture of the whole interior with a specialized camera. The result is a navigable "dollhouse" model: the viewer can walk from room to room and jump between positions, and the tour usually includes a floor plan view.

A 360 tour is a simpler cousin. It stitches 360-degree images taken at fixed points, and the viewer clicks from one point to the next. It gives an immersive view of each room but not necessarily a full 3D model.

A video walkthrough is an edited film that moves through the property in a planned order, usually with music, text or narration. The viewer cannot choose the path, but the broker controls the story, the rhythm and the first impression.

What each one does best

No format wins everywhere. A scan is a tool for exploring; a video is a tool for persuading; photos and a measured plan are a tool for understanding.

The cost question

For services that Dimension 360 does not offer, we will not invent market prices. A scan or a 360 tour is quoted on request and varies by supplier, and the price typically depends on the property size and the number of scan points. Ask for a written quote that states the deliverables, the hosting period and who owns the files.

For the formats we do offer, the prices are fixed:

• Video: $275, $375, $550 or $770 depending on property size.
• Photos: $175 for a condo up to $425 for a prestige home.
• 2D floor plan: $50, $100 or $150.

You can see the whole grid in our 2026 price list.

Which listings justify an interactive tour

A scan or a 360 tour tends to be worth the extra budget when:

• Buyers are far away, such as relocations or investors who will not visit before shortlisting.
• The layout is complex: a multi-level house, a split-level, or a large property where "where is the master bedroom?" is a real question.
• The property is high-priced, and the buyer expects a deeper look before booking a visit.
• The property is vacant or under construction, and the broker wants to show scale.

For a standard condo or a regular family house, the incremental benefit is smaller. A good floor plan answers most layout questions at a fraction of the cost.

What most Montreal listings actually need

For the majority of listings, three assets cover nearly every buyer question:

1. A set of HDR photos at the right number for the property. We discuss the numbers in our article on how many photos a listing needs.
2. A measured 2D floor plan, which shows how rooms connect and gives dimensions.
3. A short video, which conveys atmosphere and works on social platforms. We compare it with photo slideshows in our article on cinematic video versus slideshow, and the vertical format in our reels guide.

If the property is larger or higher-end, add a drone set (10 aerial photos for $110, never included in a photo package) and, for the prestige tier, the $770 video that includes drone footage, animation and four AI-generated shots.

How to decide in five minutes

Ask yourself:

1. Who is the likely buyer, and where do they live? Far away: lean toward an interactive tour or a strong video plus floor plan.
2. How complicated is the layout? If it takes more than two sentences to explain, add a floor plan at minimum.
3. What is the marketing budget? Spread it across the assets buyers see first (photos, then video), before adding an interactive layer.
4. Where will it be shown? A tour lives on a link; a video lives on social media, Centris and your site.

Mistakes to avoid

• Buying an interactive tour with weak photos. Buyers see the photos first. If the photos are poor, they never click the tour.
• Skipping the floor plan because a tour exists. Not everyone will open a tour; everyone reads a plan.
• Forgetting the label. Any image that is virtually furnished or significantly retouched should be identified as such, in line with the OACIQ's rules on accurate representation.
• Paying for a format the property does not need. A small, simple condo rarely needs a full scan.

We cover how different property types call for different visual strategies in our property-type guide.

In summary

Matterport-style scans and 360 tours are strong exploration tools, best reserved for complex, high-priced or remote-buyer listings and quoted by the supplier. For most Montreal listings, great photos, a measured floor plan and a short video do the job. Start with those, then decide whether an interactive layer adds anything for your particular buyer. The booking flow is available in French and English.

Want to price the essentials? Build your package in the online estimator.

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Photographie immobilière · Photo et vidéo par drone · Vidéo immobilière · Plan d'étage 2D

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